When one talks about the Pakistani fashion industry, it is impossible not to mention Asim Jofa. He is one of the pioneers of creating traditional Women’s Clothing with a touch of modernity.
He has been a part of this glamorous industry since the last few decades. Before being a fashion designer, Asim Jofa tried his luck with fashion jewelry designing too, which is where his humble beginnings lie.
His fame (as a fashion designer) escalated quickly because of the fabulous designs embedded on his collections. These bear a strong resemblance to the ancient patterns of the eastern culture. He offers a beautiful blend of eastern and western culture, creating a fusion that appeals to everyone. It is no surprise that his customers come in from all over the world.
This year, he has worked his magic once again with his New Asim Jofa Bridal Collection 2017.
He has introduced long shirts paired with either tulip pants, capris, bell bottoms or straight pants. The collection includes heavily embellished wedding dresses for brides and other types of formal party wear. This collection has been a part of many fashion shows on international and local ramp walks, being celebrated as an eye candy for all.
As one of the founding members of the Pakistani fashion industry and always aiming at giving it the best, Asim Jofa has introduced the Formal Wear Luxury Pret which is again a collection of fabulous dresses that are trendy and stylish.
The collection comprises of dresses with artistic designs that exhibit limitless creativity. Each dress is carefully designed, making it unique in its own way. These masterpieces are one to be marveled at.
Of course, where there is a lot of hard work and detailed designing involved, the price tag is high accordingly. The cost starts at PKR 25,000.
Asim Jofa uses beautiful blends of colors in his bridal collection. Base colors like beige, off white, white and black are combined with contrasting shades like shocking pink, plum, peach, brown etc.
It isn’t just the style that is the talk of the town; the fabric that Asim Jofa uses provides luxurious comfort to his customers as well. It’s an extravagant experience in itself.
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The bridal dresses in this collection are adorned with heavy embroidery using zari thread work. Embellished on fabrics like silk, organza, net, chiffon, camisole etc.
The dresses are cut in plain shirts, long shirts, gowns, off-the-shoulders, sleeveless shirts, and waist-belt shirts. The typical Pakistani Bridal Dresses are full of embroidery which involve crystals, stones, sequins etc.
On the other hand, lighter dresses can be worn for evening parties or by the engagement brides. You can take a look at the dresses included in this collection at Asim Jofa’s Online Store in Pakistan.