Pakistan has come a long way in terms of infrastructural development. Long gone are the times when we had to rely on Europe, USA and the Orient to bring us innovations in the field of electronics and technology.
Pakistani companies have made their mark with top-notch engineers from reputed institutions, both national as well as international, who are at the forefront of creative innovation.
PEL – LEADING THE WAY
Pak Elektron Limited (PEL) is the foremost Pakistani electronics brand, based in Lahore, Pakistan. One of the pioneers in the field of electronics, the company was established in 1956 in technical collaboration with AEG of Germany and the Malik Family.
The Saigol Group of Companies, another old family of Pakistan, bought out PEL electronics in 1987. The company comprises of two divisions:
Appliances Division (involved in home appliance manufacturing, PEL Air Conditioners, PEL Refrigerators and PEL Deep Freezers); and Power Division (PEL Power Division manufactures energy meters, transformers, switch gears, Kiosks, compact stations, and shunt capacitor banks.).
PEL happens to be one of the largest electrical equipment suppliers to Water and Power Development Authority (WAPDA) and Karachi Electric Supply Corporation (KESC), Pakistan’s two largest power utilities.
Orient Electronics is a Pakistani consumer electronics manufacturer based in Lahore, Pakistan. Mian Muhammad Fazal established it in 1957.
Originally a distributor for appliances of popular brands such as Mitsubishi Electronics, it now manufactures appliances under its own brand name: Orient. Its products include Air conditioners, LED TVs, Microwave Ovens, Refrigerators, Water Dispensers, Washing Machines, Energy Savors and more.
TECHLOGIX – JAZBA & MAESTRO
Techlogix is a software house founded in 1996 with its head office in Lahore, Pakistan and branches in Karachi, Islamabad, Boston, Houston, Dubai, Beijing and Malaysia. It currently employees more the 250 individuals and is a global IT consulting company.
It specializes in IT Governance, Enterprise Application Integration, Business Intelligence and Data Warehousing, Business Process Management and Software Product Engineering. Techlogix usually works as a consulting company; however, it has two products of its own, namely Jazba and Maestro.
DAWLANCE LIA TO BAAT BANI
Dawlance is another one of the leading brands of Pakistan, with its popularity exponentially increasing by a catchy tagline and the jingle of its TVCs.
It provides a vast range of washing machines, one of its most valuable product, ranging from the single tub, semi-automatic twin tub and fully automatic.
But it has a vast range of products other than washing machines too, particularly its refrigerators and freezers, which captured the public imagination with aesthetically impressive television commercials.
Microwave ovens and small appliances such as Blenders, Processors, Food Juicer, Citrus Juicer, Electric Kettle, Toaster, etc., are also part of Dawlance’s extensive range of electronic products.
As its logo states: “Dawlance Premium Home Appliances Company has been turning houses into homes with thoughtfully innovative household appliances.” Their legacy now stretches over more than 3 decades, and Dawlance has developed into one of the largest dealer networks as well as after-sales service across Pakistan.
Buying Electronics from Top Brands of Pakistan
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