Who could’ve missed the 9th PFDC Sunsilk Fashion Week (PSFW) 2017 held from 12th of April to 15th April?
The event was full of pleasant surprises and emerging trends that are destined to become best sellers. New and old Pakistani fashion designers came up with creative and innovative designs that were loved by people from within the country and abroad.
Fashion designers run fashion shows every year to exhibit their designs and collections. Although these fashion shows do not exhibit designs for everyday wear, a large chunk of these glamorous events are actually an official way to announce the launch of new collections for the year.
For the fashion industry, this is one of the most important fashion events that is full of glitz and glamor. The Pakistan Fashion Design Council is the primary organizer of the event who, with the collaboration of Sunsilk Pakistan and Bank Al Falah Rising Talent, make the event a grand success every year.
Since the past four years, the PSFW has been featuring a special segment for the young and budding fashion designers where they get a chance to showcase their talents. Four contestants were chosen out of 22 participants from PIFD. All the final four contestants were mentored personally by Kamiar Rokni and Maria B.
The segments were planned in such a manner that the new fashion designers were paired up with one veteran designer so as to grab the attention of the crowd and to encourage the young designers for the effort they put it. The winner received prize money of 5 lac Pakistani Rupees. This segment was a joint initiative by PSFW and Bank Al Falah. The marketing done by Bank Al Falah was just the right thing needed to give a facelift to the upcoming talent of Pakistan.
The fashion show displayed luxurious designs of pret and couture by all the best designers of Pakistan. The collections had extravagant styles which spoke volumes about the talent of the designers. The PSFW not only portrayed special designs but also was a platform for lawn lovers. The designers also launched their lawn collections which were like eye candy for the audience.
The audience whole heartedly participated for all the shows and appreciated the catwalks. Many celebrities were a part of the event along with fashion journalists and famous photographers who were on their toes to cover the four-day event at the Lahore Expo Center. Overall it was a star studded event that will surely prove to be another milestone in promoting the fashion industry of Pakistan.
Discover the top highlights of the event, the latest designs, and the top fashion brands of Pakistan on Priceblaze.pk. Visit today and grab exciting discounts!